In the digital world, it seems like everything is about SEO. We want Google to find our content, so we jump through all sorts of hoops to make sure our content ranks high on relevant searches.
It’s not easy, and having a thought-out SEO strategy is more important than ever for organisations of any size.
Content creation certainly plays a big part in SEO strategies. But did you know that infographics have been and still are one of the best forms of content to create for SEO purposes?
You may be wondering how that makes sense. Infographics are essentially images, so why would Google choose an image on something like “5 Steps to Retire Early” over a lengthy, detailed blog post or video on the same thing?
Well, Google is all about rewarding happy user experiences. It does that by measuring hundreds of different factors, which infographics can directly impact.
And the SEO value of infographics matters more now than in the past because infographic design today has become incredibly accessible. Designers and non-designers alike can all create engaging infographics.
How do infographics influence SEO?
In Brian Dean’s list of Google’s ranking factors, he lists a number of factors that infographics can easily influence. Here’s just a handful of them:
- Mobile optimised
- Number of backlinks
- Page loading speed
- Keyword in title
- Keyword in the title tag
- Title tag starts with the keyword
- Keyword in description tag
- Keyword appears in H1 tag
- Keyword density
- Image optimisation
- Bounce rate/Dwell time
- Repeat traffic
- Keyword in URL
So how do infographics fit into all this? Let’s break it down.
You can get backlinks pointing to your content organically if people stumble across it and just love it. But that’s not a strategy. Most content creators have to hustle hard and grind to get backlinks for their content.
But infographics have such mass appeal, are super engaging and highly visual! They’re the most shared form of content online for a reason, and content creators/marketers understand their value. So your chances of getting those backlinks are pretty darn high.
Then there are the typical ways your infographic can be SEO optimised. In particular, infographic posts should focus on a long-tail keyword which is included in places like the H1 tag, body text, URL and so on (like a typical blog post).
There are also subtle ways an infographic helps with SEO. A captivating infographic post affects dwell time (how long people spend viewing your post) and repeat traffic (how often they come back). The more time people spend viewing your content and coming back to it, the more engaging it appears to Google and ranks higher.
Social media shares have no direct impact on how content is ranked by search engines. However, with more and more shares, the likelihood of your content being viewed and linked back to are much higher. So if you create share-worthy content, and have a solid social media marketing strategy in place, expect it to boost your infographic’s SEO performance significantly.
Now, you can’t just create an infographic about anything, post it to your blog and expect it to blow up. Like any content you choose to create, you want a structured process to make it all count.
And that’s what this post is really about. Anyone can say infographics are great for SEO, but I want to show you how to get them to work for you.
I’ve broken down the process for creating an SEO-optimised infographic into two easy parts, research and seo-optimisation.
Part 1: Research is key to a brilliant, SEO-tastic infographic
What makes an infographic intriguing and engaging is the research behind it. With access to the right infographic templates, it’s pretty easy to design something that looks great. But insightful and compelling content is what keeps your audience locked in, gets them to share it, link back to it and more.
We can break the research phase down into three simple stages.
Choose a specific topic relevant to your audience
You have to choose an infographic topic relevant to your target audience. So let’s say you’re into education and learning tools, which is a pretty broad topic. What kind of questions do people in this industry ask? What are popular topics today? How can you find this out?
One way is to use tools like FaqFox to scrape forums for questions directly related to your topic.
First, enter your topic. Then enter relevant sites/online forums where people would ask questions about it.